House of Colour

What is Color Analysis?

You’ll see the difference instantly. That moment when a color lights up your face, makes your skin glow and your eyes brighten. A color analysis is the start of a deep, natural confidence that stays with you forever.

Knowing the color tones for your hair is information included in your analysis, as well as a make-up application including lipsticks that will look amazing on you, and a guide to finding your best colors in your favorite clothing stores.

About Your Appointment

We see clients in groups: organize with your friends, or request to be added to a warm, friendly, and informative session. You may also schedule an exclusive individual appointment.

It takes approximately one hour per person in the analysis class. House of Colour trainees receive the most thorough color analysis training available and run franchises throughout the world. All associates are trained the same way and provide the same excellent service to every client that walks through our doors.

House of Colour Services







Ally V – Ankeny

Spring & Classic Ingenue

Knowing her colors has been such a gift to help Ally feel like the best version of herself. Ally has always loved clothes and shopping, but color analysis has narrowed her focus and helped her save money and time.

She knew this was a service that all men and women needed: it makes all areas of life more FUN! For your career, knowing the right colors adds visibility and approachability, affecting every interaction you have. For your social and home life, color analysis helps you radiate joy and confidence to the people you love most.

Ally knows how much of an honor it is to be a part of your life in this small way. She cannot wait to meet you and celebrate this process with you!


Desiree N – Ankeny

Summer & Classic Ingenue

Having her colors done has been life changing for Desiree. She hasn’t always loved shopping or style because coordinating her closet was overwhelming and did not come naturally. Since having her color and style analyzed with House of Colour, shopping is exciting and no longer a task! Desiree has gained a new confidence in herself and has never felt so good in her own skin.

This process has been such a blessing to her life, Desiree absolutely couldn’t pass up the opportunity to share it with others in her community. Empowering men and women to feel their best and explore the world of COLOR like they never thought possible.


Alexa G – Ankeny

Autumn & Natural Romantic

With a background in corporate leadership, Alexa began immediately applying what she learned during her color analysis to her business wardrobe. She found the process to be life changing! After wearing mostly black and gray for years, Alexa was blown away by the elevated boost in confidence she felt when she started wearing her Autumn palette. Now she’s the go-to-expert among her friends and family when it comes to House of Colour.

Alexa is responsible for advisor training and development at Northwestern Mutual, and loves her career. She’ll be seeing color analysis clients on the weekends, and some evenings to accommodate our growing demand for those time slots! Working alongside Ally and attending House of Colour training has been a creative outlet for Alexa, and House of Colour is a dream bonus career! Her commitment to excellence and perfectionism, she’s an Enneagram 1 and offers coaching in all things Enneagram, makes her the perfect addition to our team.

In her free time, Alexa loves being on the lake, attending concerts, being active, and spending time with her soon-to-be husband, Archie who has a chiropractor practice in the area.


Amy S – Ankeny

Winter & Classic Ingenue

After researching the color analysis process, Amy decided to ask for the appointment as a gift. And what a gift it was! She finally understood why she didn’t love her wardrobe. To have the tools to focus on her best colors for everything she wears — from makeup to accessories — was truly life changing.

Amy feels SO blessed to share this gift and teach men and women about the joy of loving their colors! She added to her understanding by taking the style class a few months later — which completed her personal image transformation.

She highly encourages everyone that has their colors done to take the style class. Personal stylists have been seen as a luxury, but it is now more accessible than ever. Amy truly believes that color and style will save you time and money and make the daily ritual of dressing more of a joy!


Naphtali C – Ankeny

Autumn & Natural Romantic

Twenty years ago, Naphtali found the beauty industry and it instantly became her passion! She started out as a make-up artist and then entered the hair industry. Naphtali has specialized in hair color and extensions for most of her career.

When she had her color analysis done, she was confident she knew what she was doing, especially when it came to analyzing people’s eyes, hair color and skin tone. But her own color analysis appointment showed her that there were many gaps in her own understanding of personal coloring. It truly blew Naphtali away when she saw the process with her own eyes.

When she saw how powerful, scientific, and extensive the House of Colour process was, she knew that day that she needed to learn EVERYTHING she possibly could about it!

Naphtali loves education and furthering her knowledge of ANYTHING about color. So far, she’s loved every minute of her experience with House of Colour and can’t wait to share it with all of you!


Kyla B – Ankeny

Winter, Romantic Ingenue

Kyla is so excited to join the House of Colour team, she operates her beautiful studio out of her home in Ankeny! Kyla was gifted a color analysis at a time when she was not feeling her most confident. Finding out her “wow” colors instantly changed how she saw herself. From that point on, Kyla encouraged everyone that commented on how great a color looked on her to have their colors done. Soon after Kyla booked her style appointment and fell in love with the whole process, science, and ease of being able to put an outfit together and shine from the inside out. 

Kyla knew joining House of Colour would be the perfect opportunity for her to be able to help others find their shine, too!

In Kyla’s free time she enjoys spending time with her family and friends, and doing cross fit. 


Katie E – Ankeny

Natural Ingenue, Spring

Katie is so excited to join our House of Colour staff. Being a self-proclaimed Neutral Lover, Katie realized the more she wore some of her bright Spring colors, the better she felt and the easier it was to get dressed! After knowing her style and seeing how that simplified life even further, Katie realized that she wanted to bring the life-changing process that House of Colour offers its clients to her friends and family here in Des Moines.

Growing up, Katie always loved fashion and cosmetology, she channeled her love for all things beautiful into a career as a photographer. Her clients knew they would show up to their photoshoots and leave with bright, cheerful images to stay with them throughout their lives (Katie has always taken our House of Colour Des Moines photos)! Now, as a House of Colour consultant, Katie is excited to translate her background in all things color and light into making clients feel wonderful during their color and style appointments! She will bring warmth and energy to every analysis.

Katie focuses on group style classes, but also excels in seeing clients for Color Analysis and then those on-going services that you’ve all been waiting for (in person shopping and wardrobe declutter)!


Sherry V – Norwalk

Winter, Dramatic Classic

Sherry is seeing color clients from her home studio in Norwalk on weekdays and is also offering Saturday and Sunday appointments! Sherry has an extensive background in women’s empowerment and helping them navigate life, throughout every phase. When she had her color analysis, it excited her to see how the session enhanced her own confidence and she knew that it was a valuable tool that she wanted to share with others. 

When Sherry had her style session it was like having all the puzzle pieces fall into place. She understood why certain clothes just never felt right for her. She felt free to stop trying to adapt to trends and empowered to instead focus on what she loved and loved her back. 

Sherry feels that understanding your best colors and personal style builds your confidence and makes the image you see in the mirror one that truly reflects who you are inside and out.


Jayne S – Pella

Autumn, Natural Classic

Jayne operates her studio out of Pella, Iowa — the perfect place to take a day trip with your friends and family! Amazing Dutch treats AND color analysis all in one visit? Yes, please!

When Jayne found House of Colour Des Moines, she knew this was the place to start after years of feeling stuck in a wardrobe rut. She felt so excited after her appointment and left with much needed direction for make-up, shopping, and curating a capsule closet! 

Jayne believes that everyone is already a masterpiece, perfect just as they are. She can’t wait to help clients enhance their lives by seeing the BEST colors that are PERFECT for them. 


Sara W – Carroll

Summer, Dramatic Gamine

Sara has been changing clients’ lives out of her Carroll location since 2020. Before having her own color analysis, Sara remembers being disappointed and hard on herself every time she’d buy something that looked great on someone else … only to find it didn’t work for her! She stuck with primarily wearing black because she believed everyone could wear black and was slimming!

Sara consistently struggled with shopping, picking out clothing each day, and feeling drab. Then she found House of Colour. During her color and style analysis, she felt like her eyes were opened! What a relief it was to know all the RIGHT options that were out there, for hair color, make-up, and clothing. Sara loves giving everyone the same gift of confidence and authenticity that changed her life. She enjoys celebrating clients’ God-given characteristics and natural beauty at their appointments!


April C – State Center

Winter, Romantic Classic

Prior to discovering House of Colour, April primarily wore black and neutrals. Guess what, she is a Winter! Bright and Vivid? Acid Yellow?! Not a color she would have EVER considered but now receives compliments EVERY time she wears it!

April has spent her 20+ year career in Information Technology at a Fortune 100 company trying to ‘blend in’ since she primarily worked with men. Since having her colors done, she has completely transformed her wardrobe and has never felt more confident showing up in color! 

She was amazed when she experienced a closet that harmonizes and items that easily mixed and matched. Your overwhelming closet can become exciting and enjoyable too! April can’t wait to help you save time, energy, and money. She is confident you will appreciate making this investment in you!


Amy H – Perry

Winter, Classic Ingenue

Amy will be welcoming clients to her spacious studio just outside of Perry, Iowa. Book a group with friends in the morning then experience a Perry destination stop at the Perry Tea Room!

After seeing firsthand the transformation of a friend following her color analysis, Amy knew she had to do it for herself. The knowledge she has gained from my color and style analysis has simplified shopping and getting dressed while also making her feel more confident and put together!

After spending many years (and dollars!) as a “blonde”, Amy felt encouraged to embrace her brunette roots and hasn’t looked back! Amy works as a Physician Assistant in family medicine and really enjoys helping people feel their best. She values the trust that patients give to her as their health care provider, and she can’t wait to build a similar bond with her clients that she sees for color and style analysis! 

In her free time, Amy and her family love to take their camper on weekend adventures around Iowa, she also enjoys reading and spending time in the garden!


Kate B – Williamsburg

Winter, Classic Ingenue

Kate operates her studio out of Williamsburg, Iowa! She is a teacher during the week and will be seeing clients on weekends, some evenings, and adding a lot of summer availability!

When she first had her colors done at House of Colour, she couldn’t believe how powerful it was. Kate immediately gained confidence and has never felt better. Knowing her season and clothing personality has made shopping more enjoyable. It has allowed her to find those missing pieces in her wardrobe that make her feel confident in her busy everyday life.

After her color consultation, Kate knew she wanted to become a House of Colour consultant. Empowering men and women to feel better about themselves and gain the confidence she felt. Kate is excited to share her love for House Colour with her clients.



Developing Personal Style

A separate service offered by our staff is Style Analysis. Through additional world class training from House of Colour, we are equipped to analyze your proportions, preferences, and personality to curate your custom Clothing Personality. This will open a world of possibilities when it comes to choosing patterns and prints, jewelry, silhouettes, hem lengths to put together outfits that accentuate your individuality and highlight all your best features (you have a A LOT, we will tell you all about them!)

Not only will you learn what looks best on you, but also you will take away information on putting together outfits for any work or casual environment. Do you need to show up with added authority to work? We teach you how! Do you want to look creative and approachable? We help with that, too! You will walk away with a guideline to curate your dream wardrobe, so putting together outfits for formal events, travel, and even lounge-wear will be effortless.

Taught in a class setting in groups of 3-6, we can add you to a friendly, learning environment with other individuals from the community, or you can create your own group with your friends and family. This class can also be taught virtually.

*Please note that our measurement section of style class takes into account VERTICAL measurements only. Your figure is celebrated, you will walk away with information on dressing your body at every shape and stage. Come as you are, and you will be welcomed in our studio!*


When you love your outfit and feel great about your appearance, you will radiate a confident that will help you thrive in your professional and home life!

House of Colour is a UK-based company, and our franchise in Des Moines opened in 2019. There are locations across the US, and if our Des Moines location does not work for you, please check here for a consultant near you. Our extensive training allows us to offer the most in depth color analysis process in the world. We do not use your eye color or hair color to determine your season, instead our precision dyed draping process reveals your undertones and where in our four palettes (called “seasons”) that you sit.

Once we know your season, we can guide you on all the things! Make-up, hair color, jewelry, and shopping guidelines are included in an appointment, you receive a wallet of swatches and book to help you implement what you’ve learned. Support is given through our exclusive follow-up process.

While fashions, trends and fads come and go, the theory of color remains based in science, logic and objectivity; enabling every client to take their individual WOW! colors and look and feel wonderful. Your confidence grows and the journey to empowerment begins!